Corey McPherson Nash
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Wouldn't It Be Great If Art Was Always Smart?
Mount Holyoke College Art Museum Visual Identity & Responsive Website
Learning at the Intersection of Art and Ideas
Mount Holyoke College Art Museum is a cultural haven and one of the first collegiate museums to be founded in the United States. Housing over 17,000 works, the Museum supports teaching through art and historically significant objects. The Mount Holyoke College Art Museum tapped Corey McPherson Nash to refresh and enhance its branding, institutional identity and web presence.
Corey:
- Rebranded the Museum’s identity from academic to modern, underscoring MHCAM's educational mission.
- Designed a contemporary logo, representative of bringing art from inside to outside of the box. It’s also a nod to the frames surrounding the Museum’s artwork and the teaching area in the back of the Museum.
- Developed a responsive site that focuses on educational activities and resources, as well as the collections.
- Incorporated a condensed menu with enhanced usability to create an engaging experience for users.
- Integrated the Museum’s collections database into the website and highlighted the impressive artwork by using large images for maximum impact.
- Developed a comprehensive events and exhibitions calendar and integrated the website with Instagram to give an up-to-the-minute sense of activity at the Museum.
- Created a bold color palette to coordinate with artwork and photography on each page, producing a cohesive look and drawing attention to important information.
After working with Corey, MHCAM’s identity and web presence more clearly reflect its dedication to “innovation, transformation and engagement,” and its mission of “learning at the intersection of art and ideas.”
Click here to view the new MHCAM site and visit our portfolio to see more of our past work.
Corey News
Corey Honored with Prestigious Design Award – Corey’s Holiday Brand Personality Quiz was chosen as a Merit Winner in the most recent HOW Promotion Design Awards. Sponsored by HOW Magazine, this highly selective competition recognizes outstanding creative work demonstrating an ideal mix of concept, strategy and execution.
Learn more about our win and take the quiz.
On Our Minds
College Art Museums
Inspired by our work with Mount Holyoke College Art Museum, Corey is celebrating the importance of art museums on college campuses. Not just an escape from the hustle and bustle of a busy campus, college art museums are integral in bringing lectures to life.
Read more on the Corey blog for our favorite Boston picks.