Portfolio
I am skilled at carefully listening to my clients' needs, and crafting copy in just the right voice and tone. My experience spans industries and audiences, from fitness to medical and home decor.
Expertise:
B2B & B2C Content Marketing | News Articles | E-Commerce Product Descriptions | Email Marketing Copywriting
Industries:
Health & Fitness | Medical | Aesthetics | Home Decor & Furnishings E-commerce | Agency | Dental | Law
Weill Cornell Medicine
News Articles | medical education
Weill Cornell Medicine is the medical college of Cornell University based in New York City.
CHALLENGE: Position Weill Cornell at the forefront of medical research, particularly the neurological surgery department.
Wrote news articles for Weill Cornell's online newsroom to feature the Brain and Spine Center.
new fellowship supports children's brain tumor project
"With their 4-year-old son's brain cancer temporarily in remission, Dr. Louis and Cindy Campbell searched for something to help him live longer and improve his quality of life. After applying for a clinical trial in Belgium for a new vaccine, the family readied their passports and tried to obtain tumor tissue from one of the many surgeries their son, Ty, underwent. They were shocked to find that none had been preserved."
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clinical trial relieves one young mom's blindness and headaches
"Fleeting blindness, debilitating migraines and a constant pounding sound had all become part of everyday life for Allyson Tlacoxolal. But when the New Jersey mom couldn't see for more than 30 seconds at a time and her vision didn't immediately return after she blinked a few times, Tlacoxolal became truly terrified."
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world cup injuries reignite concussion debate
"After colliding with Argentinian soccer player Ezequiel Garay during the final World Cup game, Christoph Kramer's head violently whipped to the side as he collapsed to the ground. The German player's fall was one of several head injuries during the 2014 FIFA World Cup games, reinvigorating the debate over concussions and hasty return-to-play decisions."
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Cybex International
b2b company blog, content marketing | health & fitness
Cybex International is a strength and cardio fitness equipment manufacturer, best known for creating the Arc Trainer.
CHALLENGE: Write a mix of evergreen and timely content for the Cybex Blog to keep the brand top-of-mind with customers, represent products as best-in-class and support lead generation. Position Cybex as a brand driven by performance and science to guarantee exercisers the most effective workout possible.
Wrote and edited weekly posts, and managed contributing writer program.
Is Treadmill Calorie Burn Affected by Holding the Handrails?
"You know the drill: hit the gym, log a couple miles on the treadmill, then check 'cardio' off your to-do list for the day. And you don’t waste your time walking at an incline and holding on to the handrails, since that’s cheating, right? Well… not so fast."
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Building a Treadmill for Serious Runners
"Runners hate treadmills; it’s no secret. Often jokingly referred to as 'dreadmills,' many exercisers complain that treadmills don’t feel natural while logging miles. Determined to create a treadmill for serious runners, the Cybex Research Institute deconstructed the running process and investigated the shock experienced when running on a treadmill."
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SPEED READ: TOP STORIES IN FITNESS & HEALTH
"Fitness, health and wellness news highlights made easy – the stories you need to know now. Stay on top of industry news and share with your clients, members and colleagues."
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Advanced Dental Management
B2C Blog, Content Marketing | dental
Advanced Dental Management is a dental service organization managing over 30 dental offices throughout New England.
CHALLENGE: Increase SEO and educate patients near ADM offices about key dental services that corporate leadership sought to promote. Position ADM offices as trusted dental office options in their surrounding communities and generate new patient leads.
Created a content marketing strategy around key dental services.
Wrote monthly blog posts to educate patients and alleviate any potential concerns before procedures.
VENEERS VS. CAPS (CROWNS) – WHAT’S THE DIFFERENCE?
"Dental veneers and caps, also known as crowns, help to improve the aesthetic appearance of your smile. Both cover your teeth to mask imperfections, such as discoloration, and misshaped and chipped teeth. While they both achieve similar results, the procedures and best practices for both are very different. So how do you know which is the right option for you?"
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Easy Ways to Prevent TMJ
"Do you have pain in the back of your mouth that doesn’t go away? It might be more than just an annoyance that disrupts your everyday routine. If you’ve ever experienced a locked jaw, facial swelling or even hearing problems, then you may find yourself with a temporomandibular joint disorder, better known as TMJ."
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Army & Roche
B2C Blog, Content Marketing | law
Army & Roche is a complex business and family law litigation firm based in Metro West.
CHALLENGE: After opening a new office branch in Boston, Army & Roche sought to introduce its expertise to the market through content marketing.
Wrote blog posts to support the content marketing strategy and optimize website for search.
WHY YOU SHOULD CONSIDER A PRENUPTIAL AGREEMENT
"Though prenuptial agreements can be mistakenly viewed as a sign of distrust, they are an important tool in building a solid foundation for your marriage. The conversation may be uncomfortable at first, but having a trustworthy legal team guide you through the process can make it a positive experience that brings you and your future spouse closer."
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PROTECTING YOU AND YOUR CHILD FROM PARENTAL ALIENATION
"Has your child become more distant in your absence during your divorce? If you’ve previously had a close relationship, then you might be the target of parental alienation. Many of our clients aren’t familiar with the concept and how it differs from estrangement– but there is a major difference."
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Corey McPherson Nash
Email Marketing copywriting | agency
Corey McPherson Nash is a national branding and design firm based in Watertown, MA.
CHALLENGE: Draft Corey's monthly newsletter to stay in touch with past, present and future clients, and update them on recently completed projects, agency news and industry trends.
Wrote and edited monthly newsletter.
WOULDN'T IT BE GREAT IF ART WAS ALWAYS SMART?
"Mount Holyoke College Art Museum is a cultural haven and one of the first collegiate museums to be founded in the United States. Housing over 17,000 works, the Museum supports teaching through art and historically significant objects."
Read the full newsletter
Dormify
Product Descriptions, e-commerce | home decor & furnishings
Dormify is an online dorm and small space decor retailer. The e-commerce site is uniquely positioned to carry young adults through many stages of their lives, from decorating their first dorm room to furnishing their first apartment.
CHALLENGE: Write about Dormify's products in their unique and cheekily irreverent tone. Per their direction, reading about their products online should feel like a cool, older friend is describing it to you in person, cutesy adjectives and all.
Wrote 200+ product descriptions, styling tips and social media posts.
NOTE: Since 2015, Dormify has updated some of these descriptions on their website and/or removed the products.
library of a fashionista canvas
"Coffee table chic. Encompassing all the best elements of a stylish coffee table, this fashion-forward canvas art is truly hip. Three fashion coffee table books are stacked in the center of the canvas, topped with an eclectic gold elephant figurine. An aqua background perfectly juxtaposes the bright foreground and a warm-colored rose bouquet is featured in the distance. This stylish canvas is eye-catching and entrancing, and a perfect pop of color for any wall space."
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large luggage trunk with wheels
"Stylish storage. Easily keep your room organized and elegant with this chic Large Trunk. Durable and convenient, it features a nickel plated hardware with an easy open push button key lock and wheeled footlocker for easy transportation. The groove closure is dust and moisture resistant and the heavy gauge vinyl covering adds extra style to go with your decor. Versatile and sleek, this trunk is a no-brainer as a fashionable and functional storage option that can even be used as a bench at the end of your bed. Make travel a breeze by adding on the Removable Trunk Wheels."
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pink bunny balloon bank
"All about that money, honey. The Pink Bunny Balloon Money Bank is a perfect whimsical statement piece for any space. This pink, high gloss ceramic balloon bunny is a work of art, and a great gift for a friend’s new apartment or first home. Think of this as your first real piece of art."
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